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RISMEDIA, Nov. 26, 2008-Goomzee, a leading provider of text-message marketing solutions for real estate professionals, has announced the availability of its Auto Attendant feature for Realty Connect. Auto Attendant simulates successful selling best practices by sending an automatic and personalized response to buyer leads the first time they inquire (text) about a property. The timely response, sent minutes after the initial buyer inquiry, promotes an opportunity for the sales representative to establish a relationship with the prospective buyer at the point-of-interest.

According to the company, Auto Attendant is the result of client’s sharing their success stories. Most notably, timely follow up in the same format as the original inquiry, or text message. Industry reports suggest that the average response time for a website inquiry hovers around 16 hours. During that time, buyers are exposed to many more options and the risk of a lost sales opportunity continues to increase. Realty Connect recognizes the time sensitivity associated with lead follow up and automates the process in a personal format that achieves buyer satisfaction and produces the opportunity for a sale.

“Sales professionals today are always connected but not always available. Auto Attendant solves a common sales problem, timely lead follow up,” claims Goomzee CEO, Mike Sparr. “As stressed in sales and industry training sources, including Gary Keller’s new book, sales professionals must not only utilize lead capture tools, they must also practice timely follow up to close. We continue to work with industry leaders and translate their needs into business solutions through technology, yet with careful focus on market relevance and consumer centricity to yield maximum adoption and value.”

This is a timely product enhancement that can help real estate sales professionals take a more customer centric approach to doing business. Realty Connect, with the addition of Auto Attendant, increases the likelihood of a sales representative becoming the “representative of choice” when the consumer makes their transition from information gatherer to active buyer in the buying lifecycle. Real estate sales professionals choose Realty Connect to win more listings, acquire quality buyer leads, and quantify their marketing efforts.

For more information about Goomzee, visit www.goomzee.com.

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