RISMEDIA, Dec. 1, 2008-For Rick Bright, making the switch to an online-only company has made the difference between closing down his business and not only staying afloat, but actually increasing profits in today’s market. Here, read how this Carlsbad, California real estate pro is using the Allison James Estates and Homes business model to turn his company around while at the same time launching into a new, paperless, Internet-only entrepreneurial world of real estate.
How long have you been in the real estate profession?
How long have you been with Allison James?
What is your territory coverage area and how is your market doing?
North San Diego County – We’ve seen the market this year drop off to no sales in real estate, but we’ve found some business in REO or bank owned properties. In order to accommodate those properties, I had to change my business model, and Allison James was a perfect fit and made perfect sense for the direction I was going professionally.
Why did you choose to join Allison James?
Nobody else offered their Internet presence, and their hands-off structure that permits me to run the business as I see it needing to be run. But their brand is well-positioned and the company has provided all the necessary support I’ve needed when issues arise.
What attracted you to an online-only company?
Having learned about them from their marketing, and their reaching out to me, I appreciate their highly competitive commission structure compared to their low related overhead.
What are the benefits to you and to your clients from working with Allison James?
Since we joined Allison James our profits have soared and are better positioned to run the business professionally. Our clients have expressed appreciation over the ease of closing the deals and the escrow process.
How does the company benefit you relating to today’s challenging economic times?
If we hadn’t made the switch, we wouldn’t have been able to remain in business. Affiliating with AJ has helped us survive, and we are now becoming profitable again in this diminishing market.
How does working online contribute to your success?
In-house systems, going paperless, have streamlined our business processes. We have several employees, and we expect to see greater efficiency, employee satisfaction and productivity as we go completely paperless and fully establish our new presence in the market.
How do you manage office expenses and meetings with clients?
Office expenses and the way we manage have been about the same as before, and we have clients meet us at our own private office, so in that respect the clients aren’t seeing much of a change.
What system do you have for attending company meetings?
We use webinars which work well for us. We never used this type of communications before. It really eliminates the kind of long meetings that tend to be unproductive. I find the business is direct and to the point, and always has some direct benefit to our franchise.
Is this approach to real estate for everyone?
It’s more conducive to an agent who is selling one to two units a month or more. If they are not doing any business, or just a few transactions a year, it might not be the right fit. Also not a good fit for new agents.
Since joining Allison James give us an example of one of your most successful completed home sales?
All of the dozen sales we’ve had since affiliating have been seamless and easy to handle with uniform client satisfaction from a $100,000 sale to a million-dollar-plus transaction.
What are you doing differently to win the business today?
The website is designed to bring in leads, and our use of their attractive new logo and look we find has potential clients really taking us seriously. Certainly as seriously as the more established brands and franchises.
To learn more about Rick Bright, visit www.rickbright.com.
To learn more about Allison James Estates and Homes, visit www.allisonjamesinc.com/.