RISMEDIA, Dec. 10, 2008-Trulia, Inc. announced the momentum of its Trulia Publisher Platform (TPP), a hosted technology solution that gives Web publishers the ability, completely free of charge, to create co-branded online real estate sections powered by Trulia’s search technology. With TPP, publishers can offer their audiences the ability to find and research homes nationwide using Trulia’s innovative search technology, award-winning user interface and useful online tools like local real estate guides, heat maps and sales comparable information.
According to the company, TPP is profitable for partners from day one because the platform is offered for free and allows partners to monetize the experience through their own display advertising. And because Trulia hosts the TPP site co-brand, implementation is turn-key and publishers always have immediate access to Trulia’s latest functionality and features.
“As newspapers, magazines and Web publishers continue to evolve their business models, the Trulia Publisher Platform is an excellent alternative to their website’s home search needs,” said Pete Flint, co-founder and CEO of Trulia. “Because of the easy integration, best-in-class technology and favorable economics for the publishers, we’ve been able to power real estate search for over 100 websites in less than a year.”
“The Trulia Publisher Platform allows us to leverage Trulia’s technology to integrate real estate search functionality seamlessly throughout our site,” said Jennifer Simonds, VP of Audience and Business Development at U.S. News & World Report. “We can then focus on content creation and ultimately deliver a greatly enhanced product that appeals to both our visitors and advertisers.”
Trulia’s TPP now powers real estate search for large national web publishers like U.S. News & World Report, large regional newspapers like The Bakersfield Californian and smaller regional newspapers. The TPP can be utilized by almost any web publisher looking to offer Trulia’s real estate search experience to their users.
For more information, visit http://www.trulia.com/publishers/platform/.