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RISMEDIA, Dec. 15, 2008-In an effort to drastically change the residential real estate franchise industry, a bold new company says that it has hit the ground running. Area Pro Realty aims at being “recession-proof” and allows brokers to flourish during a down market.

In today’s economy, more independent real estate brokers across the country are looking toward franchising for the technology, support and growth opportunities. For most real estate brokers, this economic downturn translates to fewer agents per office, fewer closed transactions and inconsistent income. This market has left brokers throughout the country tasked with reducing overhead, consolidating staff and offices, and reducing agent support and benefits.

Area Pro Realty, the newest franchisor to explode into the industry is now offering franchisees the chance to own a franchise with truly unique benefits.

Area Pro Realty President Michael Volkin exclaims, “A broker can now enjoy running a franchise without all the hardships that other brokers must endure in a down market. Some of these hardships include inconsistent income, small territories, high agent turnover rates, etc.”

Real Estate Technology expert Gene Ward states, “Most brokers just don’t have time to keep up with the technological demands of the real estate industry anymore. It’s difficult and time consuming to maintain a lead generating website, create marketing material and learn how to blog, podcast and create effective online marketing campaigns. Area Pro Realty professionally manages the technology for the franchisee, freeing up countless hours of time and money for the broker to pursue growth options rather than consolidation options.”

Area Pro Realty has retained Executive Franchise Consulting Company (EFC), ran by President and Founder George Barlow, to assist in identifying candidates that meet their qualifications.

Barlow says, “The real estate industry is experiencing unprecedented times. Area Pro Realty fills a niche that brokers throughout the country should explore.” Barlow claims, “EFC understands that every franchise offering will not meet the needs of every real estate business owner and not ever business owner will meet the qualifications of every franchisor. That’s why EFC’s main goal is to assist independent brokerages in matching the broker’s needs with their goals.”

Marston Myers, broker/owner of Area Pro Realty Peoples Choice claims, “I see brokers being forced to stretch every dollar; it shouldn’t be that way. That is why Area Pro Realty is so appealing to me. Regardless of market conditions I can focus on business growth every day and not consolidation or cost cutting.”

From the technology aspect, Area Pro Realty uses the latest software language for their websites. Their websites are extremely interactive and very search engine friendly. From the growth aspect, the unique business model of Area Pro Realty provides brokers with drastically reduced overhead expenses, empowering them to save money and recruit top agents in any economic market.

If you would like more information about franchising opportunities, or would like to participate in an online discovery day, please contact Michael Volkin at 925-798-2732 or