RISMEDIA, January 7, 2009-As real estate marketing trends continue to shift to video-centric offerings, technology company Imprev debuts its agent, broker, and property video profiles. Imprev has provided its clients with self-serve multimedia options like Web commercials since its inception in 2001, but now offers a full-service premium video solution for agent, broker, and property promotion at an affordable price point. Imprev is known industry-wide as a user-friendly platform that yields professional-quality results, and the video offerings are no different.
“Video has always been the ultimate marketing tool, pairing a personality with a brand message. With the increase in connection speeds, and the ubiquity of video capable browsers, the time for marketing real estate and real estate services with video has finally arrived,” says Imprev CEO Renwick Congdon. “When we looked at the ways we could offer video to our clients, we prioritized finding the highest-quality option that was still affordable and easy for an agent to implement.”
Since 2001, Imprev has been helping agents, brokers and real estate companies orchestrate their marketing efforts via Imprev’s marketing platform, says the company. The platform, delivered to agents online as a “Marketing Center,” makes it easy for agents who aren’t skilled graphic designers create marketing collateral that looks like it was professionally designed. In that same vein, an agent developing property or promotional video with Imprev doesn’t even need to know how to turn on a camcorder. By working with the Emmy Award-winning LENZ-works Productions, all components of an Imprev video are handled, from script writing, to location selection, to lighting and sound, music selection and editing. The result is a broadcast-quality feature formatted for DVD, web, email, TV, and cable distribution.
Settling on a production company to work with was an easy decision. LENZ-works has been producing vacation and resort profile videos for premier properties around the world since 2002. They also produced the television shows Endless Vacations, New Ways to Play, and HomeTeam. LENZ-work’s success is due in large part to Principal Dan Debenham – one of the country’s foremost experts on television and video production. A former ESPN anchor, Debenham has over 20 years of experience in all facets of video and television production on -and off- air. LENZ-works has built an impressive portfolio of video and original productions, and is well known for luxury property and resort property presentations.