RISMEDIA, January 8, 2009-Real Estate Business Services Inc. (REBS) and Terradatum Inc. announced that ClarusTM MarketMetricsTM, the Web-based real estate market analysis tool, will be available nationwide beginning January 2009. Clarus MarketMetrics is currently available to real estate professionals in Arizona, California, and Texas to more than 60,000 users as a free member benefit. This new agreement gives an additional 150+ associations and MLS nationwide the potential to utilize Clarus MarketMetrics through Terradatum’s existing data share agreements.
“REBS has a solid track record of providing high-quality and market-relevant real estate technology products,” said 2009 REBS Board of Director Chairman Liz Fitzgerald. “Our successful implementation of Clarus MarketMetrics in an initial three-state area in 2008 provided us with the necessary experience to ensure a uniform positive user experience as we expand availability to all MLS areas where Terradatum has appropriate data access agreements in place.”
According to the company, Clarus MarketMetrics generates easy-to-understand market and price-point analysis charts and reports derived from MLS data for real estate agents to share with their clients. These reports can be invaluable as a prospecting tool, such as an e-newsletter; an aid to setting seller pricing expectations; or as a companion set of data to justify a buyer’s offer.
“In today’s market, it is extremely important for REALTORS®, brokers, and sales agents to have access to cutting-edge technology and tools that allow them to effectively communicate market trends and data to consumers,” said Bob Hale, president and CEO for the Houston Association of REALTORS® (HAR). “Clarus MarketMetrics provides consumer-friendly charts and graphs, which will allow our members to manage client expectations about the market.” Hale recently was named Inman’s Innovator of the Year for 2008.
“I knew a little about what Clarus MarketMetrics could be, but had no idea of its breadth and depth, and how valuable a tool it can be for so many different types of clients,” said REALTOR® Brian Kurtz of Lee Properties in Austin, Texas.
There are 14 local associations and MLS’s currently providing Clarus MarketMetrics as a member benefit. Many others are offering special pricing through customized marketing agreements.
“We’ve had great success with our BrokerMetrics® and BrokerMetrics® Web Tools,” said Joshua Rymer, CEO of Terradatum. “With our expanded marketing partnership with REBS, our Agent Metrics® Online, now exclusively known as Clarus MarketMetrics, will have wider reach and significance.”