RISMEDIA, January 12, 2009-Homescape, one of the most relied upon local real estate search sites delivering comprehensive property listings and rich content, announced its name change to HomeFinder.com, effective immediately. According to the company, the HomeFinder.com name clearly reflects what the website offers and what consumers want-to find a home.
“The new name reflects our commitment to deliver a world-class home search and information website,” said Tim Fagan, president of Classified Ventures’ Real Estate Division. “We embarked on an extensive brand exploration journey that included both consumer and advertiser focus groups. Based on both the qualitative and quantitative research, the overwhelming majority tested in favor of HomeFinder.com as the best fit for a trustworthy, reliable and robust consumer real estate resource and destination.”
The rebrand launch comes complete with a new logo and an updated look and feel across the HomeFinder.com site (www.homefinder.com). While the face of the business and website have changed, the company says that the commitment to deliver effective online marketing solutions to meet the individual needs of agent, broker and builder customers remains steadfast.
“HomeFinder.com is still an unmatched site with a prominent and complete group of newspaper and industry partners connecting home buyers and sellers with local home listings and information,” said Fagan. “Our site not only offers agents, brokers and builders an ideal marketing platform to advertise their listings to a wide local audience, but also has robust features and resources that will keep consumers returning to the site often for a varied selection of information.”
For more information, visit http://www.homefinder.com.