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RISMEDIA, January 14, 2009- Deciding to face the challenges of the market place head-on, HomeServices of America affiliate Prudential First Realty has selected SharperAgent to build a private label marketing suite for the company’s eager agents.

With over 130 sales associates, Prudential First Realty selected SharperAgent’s comprehensive solution to give its agents the means and the expertise to connect with consumers and drive new sales throughout 2009.

The new marketing materials and dynamic delivery options allow Prudential First Realty agents to stay on top of their prospecting activities while building a long-term pipeline of repeat and referral leads.

Features and tools include:

– An all inclusive, easy to use contact manager capable of maintaining critical client information from prospective and past clients, managing schedules and appointments, and automating reminders

– Fresh, consumer-focused marketing materials including branded newsletters, greeting cards, flyers, postcards, guides and property brochures

– A vigorous e-campaign engine with pre-built, targeted drip e-mail campaigns and performance tracking mechanisms

– Customer-friendly, professional and reasonably priced digital printing

Jake Stanton, general manager of Prudential First Realty believes that SharperAgent’s expertly created marketing materials helped set it apart from other solutions: “There are lots of marketing products available for real estate professionals but very few help agents engage with consumers as easily as SharperAgent does. Our agents are ready to get out in front of the competition and win more business in 2009. To do so, they’ll need to stay front in center in the consumer’s mind, and SharperAgent will help them do it.”

“Making a connection with someone is always the hardest part about being a sales professional,” explains SharperAgent’s President and Co-Founder, Brian Wildermuth. “The specialized tool we’ve built for Prudential First Realty will help agents relate the right messages to prospective clients and build relationships that will lead to more transactions. In this market – you’ve always got to be prospecting. We’ll help these agents do it efficiently, and do it well.”

SharperAgent, headquartered in Denver, Colorado, coaches real estate and mortgage professionals and business owners on how to more effectively and efficiently market their services. This is achieved by providing the most relevant online and offline sphere marketing solutions available for contacting existing and prospective customers, connecting with them on a meaningful basis, and converting them into long-term, valued relationships.

For more information, visit or call 866-614-9372.