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RISMEDIA, January 19, 2009-Prudential California Realty Executive Vice President/General Manager Jon Cook has been named President and CEO of the firm, the largest company in the Prudential Real Estate international network.

Before joining the company in 2007, Cook was president of California Title Company, a Prudential California Realty affiliate. Previously, he was Vice President/Regional Manager of Coldwell Banker Residential Brokerage. Prior to that position, he owned and managed his own real estate brokerage, which he founded in 1993.

During his tenure as EVP/GM of Prudential California Realty, Cook recruited a number of experienced managers for the firm’s flagship offices and initiated the efforts of a group of directors to spearhead the creation of the firm’s Luxury Properties Division, launched in August. He is widely known and respected for his business expertise and management coaching skills.

In a market where many real estate companies are struggling to survive, Prudential California Realty is uniquely positioned. Its parent firm is HomeServices of America, Inc., an affiliate of Berkshire Hathaway. HomeServices is the second-largest full service independent residential real estate brokerage firm in the country, with offices in major metro areas nationwide.

“Jon is superbly qualified to pilot this company through challenging times,” said HomeServices Chairman and CEO Ronald J. Peltier. “He is widely admired for his business acumen and his talent for recognizing opportunities, seizing them, and making things happen. Jon is respected across our industry, and draws on a network of strong relationships with key contacts in our field. Southern California is an important market for our company, and we are pleased and proud to have a leader of his stature at the helm.”

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