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RISMEDIA, January 23, 2009-Prudential Rand Realty has announced that it has upgraded its simplify the property search process and enable users to utilize the site as a one-stop shop for all real estate needs. With new features and access to a wider variety of information, the Hudson Valley’s leading real estate brokerage has made searching for local real estate easier, faster and more efficient than before.

Rand’s cutting-edge site serves more than 14,000 unique visitors a day and includes a variety of new features on its home page.

The most recent round of upgrades to the site includes:

– A high impact, streamlined search process that allows users to obtain information quickly and more efficiently
– Access to sold inventory and market data on the property search page so that users can see what’s selling in any given city or town
– Larger property photos, slideshows and virtual tours for all listings
– High-tech mapping, including satellite views and street views for all listings
– A company blog featuring community information, the latest industry-related news and analysis of the local real estate market

“This is the most powerful real estate website in the industry,” said Matt Rand, the managing partner of Prudential Rand Realty. “We’re proud to offer our clients the most innovative tools available and provide them with the most up-to-date information in the real estate market.”

The site also features a link to all upcoming open houses and an agent search on the homepage. Contact forms have been built into property search results, making it easier for users to get in touch with an agent and find out additional property information.

“Our website’s new look and features are designed to simplify the search process so that users can get the information that they want and need in a faster and more efficient manner,” said Rand. “We have also included a company blog that provides a chance for users to get the latest industry news, find out what’s going on in their community and provide feedback as to what they would like to see more of on our site. As industry leaders in customer service and cutting-edge technology, we will continue to modify our services so that we can continue to meet the ever-changing needs of our clientele.”

For more information, visit