RISMEDIA, January 28, 2009-QuantumDigital, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, announced its 2009 schedule of webinars and whitepapers aimed at helping direct marketers reduce their overall advertising budgets while increasing ROI.
According to the company, educational services offered by QuantumDigital are essential to marketing decision makers as industry experts answer questions about everything from direct mail ROI and effective creative design strategies to how to effectively drive traffic to your website using direct mail, e-mail and print materials. Topics will be directed to all marketers that have a need for direct marketing, on-demand printing and eMarketing who wish to optimize budget without sacrificing results.
According to a recent survey conducted by BtoB Magazine, “2009 Marketing Priorities and Plans,” nearly one-third of marketers plan to increase their marketing budgets, with customer acquisition being sited as the top marketing goal in 2009 by 62.2% of respondents. QuantumDigital’s 2009 webinars will focus on ways to maximize the impact of direct marketing campaigns, with tips on how to identify and optimize what makes up your business’ perfect prospect. Discussions will also focus on best practices as they relate to structuring the elements of campaigns, the impact integrated campaigns (e-mail, direct mail and print) on ROI and how to track campaign success.
Webinars are scheduled on the following dates:
Thursday, February 26 – Topic: Real Estate Marketing Mix – Part 2
This session is a follow up to the “Real Estate Marketing Mix” webinar that took place in September 2008 with more than three hundred participants.
Thursday, March 12 – Topic: Understanding Direct Mail Impact and ROI
This session will be sponsored by Target Marketing Magazine.
Thursday, April 16 – Topic: TBD based on timely marketing trends
Thursday, October 8 – Topic: TBD based on timely marketing trends
Thursday, November 5 – Topic: TBD based on timely marketing trends
Data shared in QuantumDigital’s 2009 whitepapers will include results from surveys and studies and will address the economics of direct marketing. Additional topics will be announced as the release date approaches.
According to the company, Whitepapers are scheduled to be released on the following dates and can be downloaded at www.quantumdigital.com/whitepapers: February 20; April, 17; June 12; August, 14; October 16; December 11.
For more information, visit www.QuantumDigital.com.