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RISMEDIA, February 3, 2009-With more than 50,000 customers, Russ Bergeron, CEO of Anaheim, California-based SoCalMLS needs a quick and easy way to distribute information to his members while at the same time looking out for the environment. Having teamed up with FrogPond Publisher, a Web-based platform used for communication and as a marketing tool, Bergeron has found a way to do just that.

While there are numerous beneficial qualities built into the Publisher platform, Bergeron notes the ease of use as being the most valuable. “Working with Publisher gives us the ability to upload articles into the newsletter template and distribute them quickly to members, which is crucial as the MLS world continues to become more competitive,” says Bergeron. “As we are constantly adding products and services to the list of features we provide our members, Publisher offers an easy and inexpensive way to keep our members up-to-date.”

Using Publisher has proven to be a time saver for Bergeron and his team. By allowing them to communicate with their members in a timely manner, they can virtually ensure that information is distributed effectively. “Publisher has streamlined the entire process so that we are able to create and upload articles and images and send a newsletter in no time at all,” adds Bergeron. Newsletters run on a monthly basis and focus on a particular topic or product that is geared toward the real estate industry as a whole.

“Publisher has made it quick, easy and inexpensive to get an issue of a newsletter out in literally half a day,” says Bergeron. “This includes creating and uploading the articles and photos, and sending the finished product.”

Not only has Bergeron used Publisher to establish a successful system for his company’s present-day needs, he has set SoCalMLS on an environmentally friendly track toward the future. SoCalMLS has become a pioneer of “Going Green to Make Green,” FrogPond Publisher’s latest ad initiative.

“Being one of the largest MLSs, our goal is to provide our members with useful information as well as products and services, and to do so at a relatively low cost,” he says. “The newsletters that we produce with Publisher give us the opportunity to reach out to our large customer base, while keeping our spending to a minimum. Anything that we can do to keep our costs down and save the environment by not having to mail out communications is a good thing.”

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