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RISMEDIA, February 9, 2009-Leading Real Estate Companies of the World® has introduced Mobile Listing Service to its membership of 700 top real estate brokerages. Offered through the network’s relationship with Realty Video USA, the service gives agents a way to provide potential buyers with instant information about a listing via cell phone text messaging.

According to the company, when a buyer requests information via text message, he or she receives data automatically on his or her cell phone, supported by photos and video, “forward-to-a-friend” capability, mapping functionality and the ability to search other company listings. The listing agent is given lead capture information to allow for timely follow-up.

“Today’s consumers expect to receive information instantly. This service arms our sales associates with a powerful tool that allows them to meet that need, with an automated program that is ideal for assisting on-the-go home buyers,” notes Phil Edwards, vice president of LeadingRE’s Leading Real Estate SolutionsTM division.

Stephen Schweickart, Realty Video USA co-founder, adds, “As more and more people rely on mobile technology, being able to communicate with them in this way is critical. LeadingRE brokers and sales associates are particularly attuned to how technology can be used to communicate with and assist their clients, and they have been very receptive to our latest technology.”

LeadingRE members will have an opportunity to learn more about this technology at the upcoming LeadingRE Conference, March 26-28 in Scottsdale, AZ.

For a demo of how Mobile Listing Service works, text message “MLS 555” to the number 48696. Visit or call (866) 720-0204 for more details.

For more information, visit or call 800-621-6510.