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RISMEDIA, March 25, 2009-Looking for ways to maximize business opportunities during tough economic times? According to experts at Simonton Windows®, builders, remodelers and contractors can enhance their selling opportunities and close more deals if they follow these tips:

1. Talk about return on investment. Everyone is concerned about making the right decision when considering a major investment. If you’re selling windows, make sure to recommend ENERGY STAR® qualified and Lo?³-366® glass packages. Explain how these enhanced glass packages help homeowners lower their energy bills and get a faster return on their investment.2. Educate on tax credit opportunities. The 2009 tax stimulus package allows homeowners to receive substantial tax credits when purchasing household enhancements that meet specific energy efficiency requirements. Make sure to educate your customers on these cost-savings opportunities. For window details, visit

3. Capitalize on the awards your suppliers have received. Awards bring instant credibility to a company. Find out which major awards your vendors have earned and then make sure to share this information with prospective customers. These awards add a comfort level to a client when they’re making a decision on which products to select.

4. Talk green. Not cash – the environment. Consumers today are eager to select products with a green tie-in. Make certain you know the environmental messaging and background of the products and services you’re selling in order to provide your customers with information that will sway them to select your services.

5. Know about patented features. Every company has stand-out features on their products. Make sure you know which products you’re selling have exceptional features that are patented. Share this information with your customers so they increase their comfort level with your knowledge and the products you’re recommending.

For more information, visit