According to Gail DeGiulio, founder and chief funster of SimplyFun, a company that sells board games, puzzles, and other family entertainment products through in-home parties, the average sales per party for the months of January and February were higher than any other January and February figures in company history. Compared to 2008, SimplyFun’s average party sales rose 7% in January and 5% in February this year. This success mirrors an overall surge in board game sales, which, according to NPD group, were up 6% in 2008.
“Families are wisely scaling back their entertainment budgets, choosing to stay home and revisit traditional family pastimes,” said DeGiulio. “Board games and puzzles can be enjoyed over and over, giving families more quality time to spend together, without breaking their budget.”
DeGiulio goes on to note that many families are also realizing that the fun afforded by SimplyFun can serve as a much-needed stress relief during these trying times. “People need to unwind, laugh and have some healthy fun, more than ever before in our society,” said DeGiulio. “Families want to bring down the noise, turn off the news, and enjoy some quality time together. They want to bring their family back to its center.”
“Families are taking this opportunity to revisit their priorities and to get back to the basics, devoting valuable time to the relationships that are most important to them, right now,” added DeGiulio. “Life’s most important moments come about when we play with our loved ones. We’re thrilled to provide wonderful products that make it easy to do just that.”
For more information, visit www.simplyfun.com.