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RISMEDIA, April 21, 2009-Brokers are always looking for that “edge” over the competition. They are looking for a fresh, new and innovative way of attracting professional agents and qualified customers. Franchising is still one of the most viable options and one to be considered because it offers the broker increased visibility in the marketplace, recruiting opportunities, and a serious ability to increase productivity.

Hiring professional top producing agents is a must to stay competitive, but this daunting task is made easier if you have the established and proven tools and systems supporting you. Additionally, providing leads to your team of agents as well as tools such as professional marketing materials and follow up tools to help them grow their businesses is critical. Joining a franchise that provides these leads and tools may just be the key to your survival as well as continued success or lack thereof.

However, before you buy a franchise you should consider having a professional advocate in your corner to lead you through the maze of analysis and purchase of a franchise. The experts at EFC (Executive Franchise Consulting), one of the leading real estate franchise consulting companies based out of Austin, Texas provide just these types of services. Brokers who want to take their company to the next level now need help more than ever before All the major franchisors have lost hundreds, if not, thousands of franchisees over the past several years and there is a serious push under way across the United States to try and replace these losses.

Real estate franchises have been sold to many unsuspecting buyers without reading the “fine print.” EFC has put an end to that practice of being sold a franchise before doing a thorough investigation, “due diligence,” of the franchise offering. George Barlow, president and chief operating officer, says, “Many ‘would be’ franchise owners don’t have the expertise behind them to understand all the nuances found in a Franchise Disclosure Document (FDD). We can provide valuable service, by providing detailed and accurate analysis and consultation to help brokers make the right decision.”

EFC has a highly skilled team, with over 150 years of experience, of industry franchise and real estate development experts that have been in corporate boardrooms with the largest companies in the world. Allen McKay, senior advisor, says, “We will help independents to analyze and understand the information given to them by the franchisor and work directly on their behalf and provide options they may not be aware of.”

The company firmly believes it is critical that brokers considering a franchise to investigate the franchisor with the greatest amount of detail prior to signing. Franchisors have professional sales teams that work for the best interest of their companies and EFC can even the playing field by working on your behalf and help protect your interests.

For more information, contact George Barlow at (949) 637-4131 or or visit