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RISMEDIA, April 21, 2009-SharperAgent announced the release of My CMS for sales associates, a new custom communications tool for Virginia based Long & Foster Companies. The new system will support over 13,000 sales associates located throughout the Mid-Atlantic region, providing an easy-to-use, effective campaign tool set for prospecting and repeat and referral communications.

Created to help Long & Foster sales associates build strong, positive connections with consumers, the company states that the new My CMS system includes: Over 2,000 pre-written, customizable and demographically targeted communication templates allowing sales associates to select the most meaningful messages to put in front of their clients; a vigorous e-campaign engine with pre-built drip e-mail campaigns and performance tracking mechanisms; turn-key eMarketing tools, empowering sales associates to automatically communicate with their clients on a consistent basis and capture new clients through their website, blog or other social networking sites like Facebook or LinkedIn.

“Great communications tools are no longer a luxury, they’re a basic necessity for survival,” explains Long & Foster’s Senior Vice-President & CIO, Michael B. Koval. “With the My CMS for Sales Associates platform, we’ve provided our agents with a library full of content that can leverage to find business now and grow relationships that will serve them well in the future.”

SharperAgent’s President and Co-Founder Brian Wildermuth is impressed by Long & Foster’s aggressive approach to the current real estate market: “It’s not hard to figure out why Long & Foster continues to be the market leader and largest brokerage throughout their region. They want their agents to face today’s real estate market head-on, and the My CMS for Sales Associates tool will help them do just that.”

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