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RISMEDIA, April 25, 2009-In today’s challenging economy, business owners must constantly assess their advertising model to ensure their message is reaching the largest percentage of consumers possible. In the second part of this month’s Viewpoints series, Susie Hale, CEO, eFrogPond discusses how video has helped her own company grow and how it has become a crucial component in any company’s future.

Susie Hale

With Internet users viewing more than 12.7 billion videos in the U.S. alone last year, according to research firm comScore, I knew expanding on video was the most logical direction for my company to go. FrogPond TV was born out of necessity more than great collaboration. Video is a crucial component to small-business growth in an era in which almost anything is possible.

Not only has video become critical to the growth of any company, but it is an ideal green solution in a depressed economy that is changing the standard advertising model for the average American business owner. With the U.S. Postal Service potentially cutting back on mail delivery by one business day and, thus, decreasing the effectiveness of direct mail, companies are being forced to use the Internet in order to increase their brand strength while delivering a concise message. Video allows you to elicit emotion much easier than traditional print ads do. When that happens, you become a part of the consumers’ lives.

When you look at ways to engage the consumer and the multitude of social networking tools being used today, video is the easiest format to include in an advertising campaign. With the ease of sharing this information with their buyers and sellers, agents can continue to be the experts in their local markets.