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RISMEDIA, May 1, 2009-Buying or selling a home is always a highly personal and emotional decision. But the challenges – and opportunities – of today’s real estate market have elevated the scope of those decisions to a whole new level.

“Every buyer and seller today has a very personal agenda. They want to achieve the maximum results possible, and in the end, feel good about the transaction,” said Pat Riley, president, Allen Tate Company. “It’s our job to be their trusted advisor, to guide them throughout the process and better help them reach their goals. The more tools we have, the more options are at our disposal.”

As part of that mission to help buyers and sellers succeed, Allen Tate Company is launching two innovative new programs: Job Loss Protection and Rate Relief. While distinct in design, both programs serve similar purposes: to help sellers make their homes more attractive to potential buyers, and to provide valuable incentives to encourage buyers to move forward toward purchasing a home.

According to the company, the Job Loss Protection Program offers uncertain buyers a unique value proposition: a guarantee that their mortgage payment, up to $1,800, will be covered for up to six months in the event of an involuntary job loss during the first 24 months following closing.

The Rate Relief program is a seller-funded preferred financing program. The seller commits to pay up to 3% (interest rate buydown) of the listing price of the home toward a financing package from a qualified lender. The program helps the seller by setting his home apart from others on the market at a similar price point. Rate Relief also makes the home available to a larger pool of qualified buyers because of the lower monthly payments. The seller also benefits because the home retains greater market value when it sells.

For more information, visit