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RISMEDIA, May 7, 2009-A new custom marketing suite built for Pennsylvania-based Prudential Patt, White launched late last month to over 300 real estate partners, the company has announced. Serving the Lehigh Valley area as well as Bucks County and New Jersey, Prudential Patt, White’s sales partners are now armed with SharperAgent’s innovative technology and extensive marketing materials library.

According to the company, the new tool’s services include: An all inclusive, easy-to-use contact manager to administer all lead sources and maintain critical information; pre-written, industry specific, and demographically relevant marketing messages that can be used to target specific consumer groups or more broadly stay in touch with past clients and referral partners; a vigorous e-campaign engine with pre-built drip e-mail campaigns and performance tracking mechanisms and customer-friendly, professional and reasonably priced direct mail options

Brad Patt, Senior Vice President and Regional Manager for Prudential Patt White sums up the value to the new tool concisely: “In the current, or any, economy, maintaining contact with our sphere of influence is imperative to the success of the real estate associated and in-turn their broker. After an analysis of offerings, we determined that SharperAgent was the tool of choice for our agents.”

“It’s shocking to meet real estate agents that are still kicking around in today’s market despite the fact that they are not doing anything to market to their sphere. They’re frenetically working to track down any lead and have no grasp on the long view of their career,” explains SharperAgent’s President and Co-Founder, Brian Wildermuth.

For more information, visit