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clientRISMEDIA, May 22, 2009-One of the most difficult messages real estate professionals must get across to their clients is that real estate is local, and what is being portrayed in the media may not be symbolic of what is occurring in their local real estate market. Here, read how Cindy Cahill, broker/owner of Realty Executives Select in Kentucky overcomes the misdirected information given by the media and gets her clients to see what is really happening in their marketplace.

Cindy Cahill
Realty Executives Select
Taylor Mill, Kentucky

Region served: Northern Kentucky
Years in real estate: 20
Number of offices: 1
Number of agents: 20
Average sales price: $170,000
Average time on market: Five months
Best tip for running a productive meeting: Make it fun and knowledgeable.
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Key to staying profitable: Watch your overhead closely and be efficient with your advertising.
One technology tool you can’t live without: The Internet.

How do you effectively communicate with your clients?
The most effective way I communicate with my clients is via e-mail. I also do a mailing four times a year, in which I send my clients information about changes in the real estate industry that will be pertinent to them personally.

How are you dealing with the negative effects of the media?
There is no better way to battle the negative effects of the media than to communicate and share with the public what is really happening.

What makes your company unique in today’s market?
We are a very personal and client-driven company. We have agents in our office that have experienced the ups and downs of different types of markets over the years, and these agents have proven beneficial in helping to guide our newer agents through the difficulties they have faced during this market.

What are your best marketing strategies?
We are constantly making every effort we can to keep all of our clients aware of what the real estate market is like today and how the current market can be used to anyone’s advantage.

What is your biggest challenge in today’s market, and how is your company taking it on?
One of the biggest challenges we face in today’s market is overcoming the misdirected information that is given by media. Another big challenge is helping to educate the public on the “real” real estate market as well as its current advantages.