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RISMEDIA, May 28, 2009-Real estate is changing from what many of us have known for a long time now. And it will be a long time before we see another market as we have in the past; an easy career choice where one can make a lot of money with little effort. Lazy agents are failing and experienced agents are happy that the bottom feeders are exiting the business. The revolving door is still moving but this time there are not a lot of incoming bodies.

Despite the media making doom and gloom, Real estate is still a very viable career path. Unfortunately when business was good, Real estate companies did not plan for the lean times by training their agents to survive this type of economy. No one planned for the famine; they only reaped the rewards of the feast and sadly, they squandered time, money and opportunity to put away for the lean times. How many brokers have trained their agents to run their business as a business? This is a whole other topic, maybe one for later.

What we do know is that no longer will real estate have an onslaught of newcomers who get in the business and make hundreds of thousands of dollars without working for what they earn. No longer will brokers be overrun with people wanting to get in the business. Now brokers will have to learn to “fish” and cast a wider net to help them recruit more agents to the business. They WILL have to position themselves as the broker of choice and help others understand their value proposition.

So here is my question, “If you want to recruit and retain more agents, what makes you so special?” Answering this question will help you understand your value proposition. No longer is it enough for a real estate company to boast about their training, their technology or size. Small is the new large, and a big army doesn’t always win the war.

If you cannot clearly communicate what makes you so special then maybe it’s time to reach out to someone for help. AlignMark has been helping companies for over 30 years with their human capital investments and has recently launched their latest recruiting technology – AccuRecruiter – to help brokers reach more passive job candidates. This new technology will help convert more leads into hires. If you want to learn how a click, connect, communicate and convert will help you reach a close, then contact AlignMark today for more details.

Maria Mull is VP of Business Development for AlignMark, Inc. Contact Maria at 1-919-372-9092, Visit AlignMark at