RISMEDIA, June 10, 2009-Savvy real estate agents who deliberately work to ensure that they are seen as an active partner in their clients’ transaction-rather than a necessary means to an end-will find that they have a unique opportunity to extend the lifespan of this relationship and distinguish themselves in the marketplace. In this article, Lelia Chapman, vice president of Real Estate Sales for American Home Shield, explains how agents can successfully expand the lifespan of the agent and client.
Vice President of Real Estate Sales
American Home Shield
Adding value at each stage of their clients’ real estate transactions as well as their home-owning experiences, not only at closing, but years into the future is crucial when it comes to extending the lifespan of this relationship. Agents can enhance their service offerings and build strong reputations by aligning with strategic business partners that can help them add value to their client offerings. This is just part of what makes home warranty providers, like American Home Shield, such a powerful business-building partner for real estate professionals looking to offer their clients the complete package.
After closing, it’s easy for agents to lose touch with clients while pursuing new opportunities. However, companies such as American Home Shield continue working to turn that one-time transaction into a lifelong relationship.
When homeowners use the warranties their real estate agents recommend, they not only see the value in the warranty, but they see the value of their relationship with their real estate agents.
It’s no surprise, then, that homeowners appreciate agents who demonstrate the foresight to help protect them from unexpected home repairs-particularly given the economic challenges homeowners face today.
The success of a real estate professional’s business is centered on a trusting and productive relationship with his/her clients. A real estate professional who offers a home warranty strengthens that bond throughout the homeownership lifecycle. This can set a professional apart from his/her peers and keep his/her business growing.