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RISMEDIA, June 11, 2009-Rei Mesa, president and chief operating officer, Prudential Florida Real Estate Services recently completed his road tour themed the “Energy Bus” Road Tour for Success. The tour served as the introduction of Prudential Florida Real Estate Services Consumer Confidence “Stimulus Package,” which includes the “Homebuyer Price Guarantee” and the “Homebuyer Employment Guarantee”.

“There are many prospective buyers who are on the fence about the real estate market in Florida,” says Mesa. “The main focus of our Consumer Confidence ‘Stimulus Package‘ is to confirm with consumers that Prudential Florida Realty is confident in the Florida real estate market today, and now is an excellent time for prospective buyers to move forward with a buying decision and achieve the dream of homeownership,” he adds. With the $8,000 first-time home buyer tax credit, historically low interest rates, and affordability at the highest it’s been in 40 years, there’s never been a better time for homeownership in Florida.

So optimistic about the Florida real estate market, Prudential Florida Realty is leveraging the “Stimulus Package” to reassure consumers that now is a great time to make their buying decision. Prudential Florida Realty will be marketing properties that have been identified as Homebuyer Price Guaranteed. These properties have gone through a rigorous comparable marketing analysis. Also, in many cases, these properties will offer financing incentives, home warranties, and a Homebuyers Employment Guarantee.

If the purchasers of a Prudential Florida Realty “Homebuyer Price Guarantee” listing, decides to sell the property in the future, Prudential Florida realty will not charge a listing side commission if the property value has declined due to market conditions.

The “Homebuyer Employment Guarantee” is a mortgage payment relief program facilitated by the in-house mortgage company, Florida Home Finance Group, an affiliate of Wells Fargo Home Mortgage through AmeriDream’s DreamKeeper Program.

For more information, visit