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RISMEDIA, June 25, 2009-Hiring professional top producing agents is a must to stay competitive, but this daunting task is made easier if you have the established and proven tools and systems supporting you. Additionally, generating leads for your team of agents as well as tools, such as professional marketing materials and follow up tools to help them grow their businesses, is critical. Joining a franchise that provides these leads and tools may just be the key to your survival as well as continued success or lack thereof.

Before you try to navigate the mire of investing in a franchise, you should seriously consider having a professional advocate in your corner to assist you through the analysis and possible acquisition of a franchise. According to the company, the experts at EFC (Executive Franchise Consulting), one of the leading real estate franchise consulting companies based out of Austin, Texas, provide just these types of services.

Brokers who want to take their company to the next level now need help more than ever before. All of the major franchisors have lost hundreds, if not, thousands of franchisees, over the past several years and there is a serious push under way across the United States to try and replace these losses.

“Real estate franchises have been sold to many unsuspecting buyers who fail to read the ‘fine print.’ EFC has put an end to that practice of investing in a franchise before doing a thorough investigation, “due diligence,” of the franchise offering”, says George Barlow, president and chief operating officer. “Many ‘would be’ franchise owners have excellent real estate and management skills but don’t have the legal expertise behind them to understand all the nuances found in a Franchise Disclosure Document (FDD) and ultimately the Franchise Contract. We provide valuable services, by providing detailed and accurate analysis as well as “real world” consultation to help brokers make the right decision.”

The company says that it firmly believes it is critical that brokers considering a franchise investigate the franchisor with the greatest amount of detail prior to signing. Franchisors have professional sales teams that work for the best interest of their companies and EFC can even the playing field by working on your behalf and help protect your best interests.

For more information, contact George Barlow at (949) 637-4131,, or visit