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RISMEDIA, July 17, 2009-Looking for a new home? Coldwell Banker Residential Brokerage in Greater Los Angeles has announced the launch of CB View, a comprehensive multi-media real estate resource for locating homes for sale and open house listings throughout Los Angeles, Ventura and Santa Barbara Counties.

The View, a full-color weekly magazine, began appearing in the weekend sections of newspapers such as the Wall Street Journal, Los Angeles Times, Ventura County Star, Santa Barbara News-Press, The Beach Reporter, Larchmont Chronicle and La Cañada Flintridge Outlook on July 11. It features an open house directory, commentary from the company’s top residential specialists and up-to-date real estate market information. The CB View program integrates an online version of the magazine (, a Twitter profile at and a Facebook fan page (

“Our industry is evolving at a rapid pace as a result of technology,” said Betty Graham, president and COO of Coldwell Banker Residential Brokerage in Greater Los Angeles. “As an integral part of the nation’s leading residential brokerage company and the No. 1 real estate company here in L.A. County, we have the ability to leverage our brand in order to reach a broader spectrum of consumers who now receive their information from a variety of news sources. We are proud to expand our market presence with the CB View program.”

The CB View concept was originally developed by Coldwell Banker Residential Brokerage in Orange County. The OC version of the View launched in March 2007 with an annual distribution of 1.7 million copies, and increased to an annual distribution of 7.2 million copies in 2008. The online magazine,, now receives up to 40,000 hits per week and recently expanded to cover the Coachella Valley market.

“The View represents a major shift in real estate advertising that will greatly benefit our clients and agents,” said Chris Crocker, publisher of the View and Regional Vice President of Marketing for NRT LLC, the company that owns and operates Coldwell Banker Residential Brokerage. “Today’s highly competitive real estate marketplace requires both online and offline property information sources that reach the greatest potential audience. The extensive regional distribution of the View will strengthen our ability to connect with a more diverse clientele and give our clients a competitive edge.”

Over 2,550 sales associates in 37 branch offices throughout Los Angeles, Ventura and Santa Barbara Counties have embraced the new advertising platform with enthusiasm.
“I can’t think of another residential real estate brokerage firm that has the resources to pull off such a major shift in advertising,” said Michael Edlen, a sales associate in Pacific Palisades. “It’s exciting to see the company respond positively to the changes in our industry. Homebuyers are hungry for something new like the View.”

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