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RISMEDIA, September 4, 2009—Due to overwhelming interest in the topic of reinvention and the need for real estate brokerages to seriously address seismic market shifts, PCMS Consulting announced the launch of it its second Camp REinvent coaching program. PCMS’ business development team is currently accepting reservations for a program which is set to begin on October 1st. 

The inaugural Camp REinvent registered over 40 participants and began on July 9th. Topics covered in the first eight weeks of the program have included reinvention of the real estate broker and his/her management team, how to create an engaging Web 2.0 presence and website, how to create a social media strategy, search engine optimization tips, integrated technology strategies, how to set up, recruit to, and operate a café style office, and the first of four sessions on recruiting the agent of the future. The first program will run through mid-December. 

According to PCMS President, Jose Perez, “Camp REinvent is designed to get real estate brokers and managers to accept the fact that change starts with them and that in today’s environment everything is tied to everything else. How can you expect your agents to change if you don’t?” As one example, Perez points to brokers who are promoting social media to their agents yet don’t have a LinkedIn or Facebook page. He adds, “You have to walk the walk.” 

LP Finn, Director of Corporate Services for Coach Realtors, a 15 office brokerage based in Northport, NY, said, “I am extremely impressed with the knowledge and expertise of the instructors within the camp. The instructors have taken the time to carefully plan each session, giving the ‘Campers’ a wealth of information without any wasted time or old/re-packaged ideas.” 

PCMS Consulting boasts a team with over 300 years worth of real estate experience and expertise in areas that are critical in today’s environment such as recruiting, Web 2.0, internet marketing, and success planning. The program is based on a collaboration within this team and special guests talking about topics such as Web 2.0, internet lead management, Gen Y, and café style offices, to deliver a comprehensive program that takes the best ideas and weaves them into a program that builds upon each topic to promote an ongoing dialog about reinvention within the companies that join Camp REinvent. 

“Traveling and talking to brokers all over the country gives us a great perspective and allows us to share best practices.” says Perez. “The real estate brokerage industry of old is not coming back and those who don’t take action now will be left behind. Our ‘Campers’ are benefiting from some of the sharpest and most innovative minds in the industry as well as networking with their peers all over the country.” 

For more information, visit