RISMEDIA, September 29, 2009—Monmouth County Association of Realtors® (MCAR), provider of the Monmouth/Ocean Multiple Listing Service (MOMLS) announced its partnership with Point2 Technologies which will provide property listing distribution to the industry’s largest syndication and re-syndication network of nearly 40 third party, high traffic websites and search engines, as well as over 260 newspaper websites, on a listing by listing basis.
The new, free program successfully rolled out to over 930 offices and 9,500 members of MOMLS. The service includes access to online traffic reports, to enable better marketing and online advertising expenditure decisions. Advanced traffic reporting and lead conversion software tools are also seamlessly available as part of an optional, subscription based service to all MOMLS members, offered within the Point2 Agent software suite.
“We are tapping a critical service in partnership with a leader in the industry, to better serve and deliver on our commitment of world class service to our members,” said Monmouth County Association of Realtors® President, Glenn Mills. “Listing syndication has become extremely important and it is key that buyers everywhere gain access to all available inventory.”
“Adoption of listing syndication as a means to automate the distribution of property listings online has accelerated significantly over recent months, thanks to leadership and collaborative efforts between technology providers, listing aggregators and search engines, as well as forward looking industry Associations such as MCAR,” said Saul Klein, Chief Executive Officer, Point2 Technologies.