RISMEDIA, October 5, 2009—The green real estate movement is today’s mantra for everything from energy-efficient appliances and toxin-free building materials to all-natural cleaning supplies or water-saving products. Everywhere we turn, marketing screams for our lives to “go green.” Whether it’s the bag you pack your groceries in, separating recyclables before putting out the garbage or checking the tags on what you buy to ensure it’s organic, day-to-day living centers around being – or quickly becoming – eco-friendly.
With that in mind, EXIT Realty Corp. International announced today the launch of its green initiative, “Teal Is the New Green,” which includes training, resources and other tools to assist their agents in marketing themselves as proficient green Realtors®. The centerpiece to this initiative is a new alliance with EcoBroker® International, the world’s first and largest green designation program for real estate professionals, according to Exit Realty Corp.
The company says EcoBroker’s green designation training and ongoing support will provide EXIT Realty agents with the resources to be constructive green ambassadors in an ever-changing business and consumer world. They will be able to knowledgeably assist clients in their pursuit of properties that provide affordability, comfort and a healthier environment. EXIT-EcoBroker certified professionals will also help sellers effectively market their properties with green features. EcoBroker® is the only designation which is taught by experts in both the green industry and the real estate industry. With over 5,400 agents trained world-wide, they are the largest green designation program for real estate.
“We are also the only green certification program that requires our members to take four hours of additional education each year,” says John Stovall, VP Business Development for EcoBroker International. “Our annual Advantage Course will keep EXIT-EcoBrokers on top of the latest information in the world of green real estate.”
EXIT-EcoBrokers will be equipped with additional energy and environmental information as well as tools to help them provide added value to all of their real estate transactions. “This training helps our agents address the newest topics in real estate, such as green home certification programs like ENERGY STAR® “, says Tami Bonnell, President of the US Organization of EXIT Realty Corp. International. “It also provides practical solutions to assist them in working through issues that may arise in any real estate transaction, such as mold, radon, or poor indoor air quality to name just a few.”
For more information visit www.exitrealty.com/thinkgreen.