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RISMEDIA, October 6, 2009—Realty Executives Michigan announced the office conversion of independent real estate brokerage, The Platinum Realty Group, to form its newest franchise, Realty Executives Platinum Group. Located in Grandville, Michigan, this newest Realty Executives franchise brings 59 experienced sales associates and over 350 residential listings throughout the Grand Rapids region, the company reports. 

“We wanted to have a larger footprint and stronger reputation, while at the same time aligning with a company that truly cares about the growth and success of its professional real estate agent,” says Craig Van Assen, founder and president of newly formed Realty Executives Platinum Group. “We engaged with all leading real estate companies in the country and found the most value in Realty Executives.” 

Jason Van Assen, vice president and designated broker of Realty Executives Platinum Group, adds that at the bottom of the real estate market nearly 70% of residential listings were distressed properties. Today, the market is markedly improving with approximately 40% of listings being short sales and foreclosures. “This has been a time of change for Realtors to reeducate themselves and shift their real estate knowledge and practice to meet the dynamic needs of today’s buyers and sellers,” states Jason Van Assen. “And Realty Executives offers our agents the training, coaching, research and resources which continued adaption requires.” 

“While many brokers in the real estate market are simply waiting for the cycle to turnaround in their favor,” says Bruce Vinnick, regional developer and vice president of Realty Executives Michigan. “Craig and his team have the foresight and passion to take a bold step to grow their business and set their agents up for success with even more tools and resources our turnkey infrastructure offers.” 

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