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RISMEDIA, October 7, 2009—planetRE, a technology provider for online real estate, has announced the launch of one of the industry’s most innovative mobile convergence portal and content management system, branded for agents and brokers. This new portal add on to the current MIDAS Front Office and offered on Apple iPHONE® first; enables consumers to use their smart phone devices to perform very powerful property searches, map searches with a revolutionary feature called Consumer Mashup. 

According to the company, consumers can use a single URL to visit branded broker/agent mobile sites and perform a variety of powerful property searches like radius search, GPS search, search based on monthly payments and straight address searches. The results contain detailed property information and picture carousels; utilizing data coming from one or many local Multiple Listing Services. Using the Mashup feature grid and a simple touch, consumers for the first time can get all sorts of neighborhood information around a given property instantly on their smart phones. These include schools, demographics, crime, WalkScore, Yelp local reviews, Zillow Zestimates, major search engine listings, Craigslist and many more as customized by the agent. Consumers can instantly SMS, e-mail or call the agent from their mobile devices or share the findings with their friends on social networks providing ultimate mobile convergence and social media experience. 

“Modern day consumers find little information of value on agent sites and hence drift to other places to check out what they want,” stated Subrao Shenoy, planetRE’s CEO. “This mobile convergence portal puts the power back into the hands of the agent to influence the consumer. It creates ‘stickiness’ to come back again and again to an agent’s mobile portal, to find comprehensive information around home search in one place and communicate with the agent without latency. This portal is vital for agents in connecting with, and staying connected to, today’s consumer. It creates a distinct competitive advantage. Brokers have an additional and powerful means to attract and retain top agents in these trying and changing times.” 

For more information, visit www.planetre.com

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