RISMEDIA, October 12, 2009—Two of California’s largest MLS providers have partnered with eNeighborhoods as charter participants in a new marketing platform for California real estate professionals called Mercado–the Marketplace for California real estate.
Pomona-based Multi Regional MLS and Sacramento-based Metrolist Services have joined eNeighborhoods, a leading compiler of neighborhood information and marketing systems, and a division of Dominion Enterprises, to launch the new system to a combined 50,000 MLS participants and subscribers in Northern and Southern California.
According to the company, Mercado is a Web-based marketing system that builds on the foundation of MLSAlliance, a search platform that joins multiple California MLS databases and provides real estate professionals with a single gateway to listing data across the state. Mercado provides access to the combined MLS Alliance database that represents 15 MLS organizations with more than 128,000 users and 4.5 million active and off-market listings.
Mercado adds Web-based marketing tools to the existing search platform which includes CMA, BuyerTour, and Design Center, a direct marketing application. Mercado Neighborhood Reports and IDX tools also are available.
“Mercado is an integrated solution that makes it easy for real estate professionals to log on once and leverage the power of multiple California MLS systems,” said Andy Woolley, eNeighborhoods vice president and general manager. “In addition to cross-MLS search, the Mercado marketing tools leverage MLS data for use in CMAs, BuyerTours, direct marketing and more. California real estate professionals and their MLS providers have made major investments in technology infrastructure. Our goal is to help them leverage those strengths by providing unfettered access to MLS data and the marketing tools real estate professionals use every day to service their clients.”
For more information, visit www.eneighborhoods.com.