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RISMEDIA, November 10, 2009—The REALTOR® Association of Greater Fort Myers and the Beach, Inc. a 5,000 broker and agent member organization and one of the 10 largest real estate Boards in the State of Florida announced that it has completed the implementation of a national online listing exposure initiative in partnership with Point2 Technologies Inc. (“Point2”) that will significantly expand online visibility for its member listings with consumers. 

The initiative widens the exposure of “For Sale” Southwest Florida property listings online by leveraging Point2’s syndication and re-syndication network of nearly 40 high traffic search engines, real estate search sites and media websites to maximize listing visibility with prospective buyers. According to the company, a simple dashboard provides participating brokers and agents with complete control and choice over syndication destinations, on a listing basis, and enables them to track traffic results generated on key websites. 

“The partnership with Point2 will enable our brokers and their agents to maintain profitability and grow their businesses, while protecting their listing assets,” said Suzanne Sherer, Association president. 

“It’s exciting to see the real estate industry take back its future by way of organized and supervised dissemination of listing data to the Internet and beyond, with Point2 participating as a key enabler of this progress,” said Saul Klein, chief executive officer, Point2 Technologies Inc. With Point2 syndication, we are enabling organized real estate to empower real estate professionals on the ground with control over when and where their listings are published online, on the most popular websites, while ensuring leads generated from the listings are directed to the respective listing owner.” 

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