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RISMEDIA, November 17, 2009—Point2 Technologies Inc. announced that it has been selected by 10 leading real estate Multiple Listing Service (MLS) organizations and Associations across different regions of the United States to power their national online property listing syndication strategy and plans.

The new partnerships include, amongst other major organizations, Multiple Listing Service of Greater Cincinnati, Mid America Regional Information Systems, Northern Kentucky Multiple Listing Service, Pensacola Association of REALTORS, Prescott Area Association of REALTORS, and Tulare County Association of REALTORS & MLS.

According to the company, under the agreements, the partnerships will deliver Point2’s critical enterprise level automated listing syndication and traffic reporting solution to over 32,000 brokers and agents representing over 80,000 property listings, at no added cost to them. Key user benefits will include single point of data entry, which will enable brokers and agents to capitalize on their MLS listing data to selectively publish listings across Point2’s industry leading syndication and re-syndication network of nearly 40 high traffic consumer real estate search sites and search engines as well as to over 260 media websites across the nation. Access to online traffic reports will also be provided to all users, as part of the agreements.

“Organized real estate’s adoption of ‘Distribution Trumps Destination’ as an operating mantra has accelerated significantly over recent months, recognizing the benefits of publishing listings where consumers go online when they shop for real estate,” said Saul Klein, chief executive officer, Point2 Technologies Inc. “Controlled distribution of listings on popular consumer sites, enabled by the MLS or Association has also brought a very valuable new member benefit to brokers and agents, allowing them to better control their listing assets online, simplifying the online advertising process and applying significant pressure on the lead generation and resale model.”

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