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RISMEDIA, December 21, 2009—Zillow has announced the launch of rentals on Zillow. When Zillow was launched in 2006, the goal was to create a database of all the homes in the U.S., with each home filled with rich information so that people could make smarter home-related decisions at every stage of their lives. Since then, Zillow has opened up the database to their users, allowing them to claim a home, edit home facts, post a home for sale or set a “Make Me Move” price.

According to Zillow, the recent launch addresses two of the most common requests from users, which include the ability to post a home for rent, and to empower home shoppers with information about finding homes for rent.

Owners of rental properties and property managers can now market rental listings on Zillow, one of the largest real estate websites, and reach 8.3 million people every month, including a million renters and many others who are on the fence about whether to buy or to rent. According to the company, the easy posting tool allows users to create rich listings, with unlimited photos and detailed rental info including lease term, availability and whether pets are allowed. For $9.95 per listing, rentals will be featured on Zillow and show up at the top of Zillow search results where they receive six times as many views as non-featured listings. Listings can remain active for 180 days—or, until the home is rented; eliminating the need to keep reposting every few days.

According to Zillow, one of the site’s most compelling new features is an innovative search comparison in which home shoppers on Zillow can now search for both rental and for-sale homes in their area and compare monthly costs. This new, monthly payment search filter allows shoppers to compare rental and for-sale homes side-by-side based on a monthly payment they can afford, and decide what the best solution is for them. This should appeal particularly to the 25% of people who plan to move in the next three years and say they will search simultaneously for both rental and for-sale homes, according to a recent survey by Harris Interactive.

Landlord or property managers can nowpost theirrental listings on Zillow. Zillow invites consumers to search their areas and test drive the site’s new monthly payment filter andsearch experience comparing local homes for sale.

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