RISMEDIA, December 23, 2009—Coldwell Banker Real Estate LLC announced the signing of a master franchise agreement with Senet, S.A., to bring the Coldwell Banker franchise system to Greece. The Coldwell Banker network now extends to 48 countries and territories worldwide.
Led by Peter Mihalos, Senet S.A. is the newest member of the Southeast Real Estate Group, a 20-year-old firm that specializes in Greek and Southeastern European commercial real estate services, developments and investments.
“Despite the global economic challenges, we remain committed to growing the Coldwell Banker brand internationally through strategic alliances with leading firms such as Senet, S.A.,” said Jim Gillespie, president and chief executive officer of Coldwell Banker Real Estate LLC. “Peter Mihalos has a strong vision and plan for the growth of the Coldwell Banker brand in Greece. We look forward to working with Peter and his management team to make the Coldwell Banker entrance into Greece a tremendous success.”
“The Greek housing market industry has evolved in sophistication,” said Mihalos, President of the Southeast Group of Companies. “As such, the service needs of the market have increased, becoming more specialized and more demanding. At the same time, Greece is attracting a diverse international buyer. The Greek housing market has fared better than most other European housing markets. Homeownership in Greece remains one of the highest in Europe and transactions, while down the last couple of years, are expected to pick up.
“In order to capitalize on the growing opportunity, I recognized the global stature of Coldwell Banker can give us the competitive advantage,” added Mihalos. “The Coldwell Banker brand is one of the world’s most recognized in real estate and will allow us to quickly develop a highly trusted and professional network.”
For more information, visit www.coldwellbanker.com.