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RISMEDIA, January 14, 2010—Truila.com recently announced the creation of Trulia Local Ads, a self-service platform designed for advertisers looking to reach active home buyers and sellers. Trulia Local Ads allows real estate professionals to purchase a percentage share of ad space on Trulia’s search results and listing pages.

Due to the highly-refined targeting, advertisers can lock up a large share of local markets and dominate their competition. Trulia Local Ads are fully-customizable to any size budget and provide advertisers with detailed results on campaign performance including traffic stats and click through rates so adjustments can be made at any time.

According to the company, Trulia Local Ads introduce a new way to build effective advertisements with an automatic campaign creation tool. Real estate professionals can select from multiple templates using listing data and info from their Trulia real estate profile to create high performing, dynamically updating advertisements. Additionally, Trulia Local Ads provide the flexibility for advertisers to upload their own images and create campaigns from custom creative they have developed on their own.

“The Trulia Local Ads platform has completely opened up the ad market on Trulia, allowing individuals and businesses of any size to easily, quickly and affordably reach hyper-targeted, hyper-local audiences,” said Pete Flint, CEO and co-founder of Trulia. “Real estate professionals and business can now build compelling and engaging advertising campaigns that will generate tangible results. Through our testing, we know dynamic, hyper-local ads perform 5 times better than the industry average for traditional static banner ads.”

Trulia Local Ads include:

-Hyper-local Targeting: campaigns can be built for target markets at the city and zipcode level; Exclusive Ad Space: limited inventory allows advertisers to lock out the competition; Larger Ads: generate more traffic and leads than competing services with a significantly larger presence; Simple, Dynamic Advertising: ads take only minutes to create, are fully-customizable and are designed to drive traffic and generate inquiries; Link Anywhere: advertisers have the ability to link anywhere they choose, including their listings on Trulia or their own personal websites.

For more information, visit www.trulia.com.

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