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RISMEDIA, January 18, 2010—Network Communications, Inc. (NCI) has announced the appointment of social media innovator Charity Hisle as Community Sherpa Operations Manager. In this role, Hisle will manage and support NCI’s Community Sherpa, a suite of turn-key social media marketing services and features for the multi-family industry.

Regarded by industry professionals as an emerging leader, Hisle is recognized for her innovative and unique insights on utilizing social media strategies to attract and retain customers. Prior to joining NCI, Hisle served as a social media consultant, speaker and trainer. Her extensive experience includes directing new media marketing initiatives, planning and implementing Internet marketing campaigns, e-mail marketing campaigns, and classified listings strategies. Hisle’s classified listings strategies and best practices guidelines have resulted in hundreds of leads and leases for apartment communities nationwide.

Hisle’s focus on social media marketing, and its implication on small business, developed during her years in the print and multi-family industries. To generate awareness on the benefits of leveraging social media, she established an engagement training blog as well as guest blogs for several multi-family sites.

“We’re excited to have someone as highly-regarded in both the social media and multi-family space as Charity at the helm of operations for Community Sherpa,” said Stuart Christian, senior vice president of operations at NCI. “Charity’s innovative thinking, passion and proven record in leveraging social media to impact the bottom line will not only grow Community Sherpa, but also greatly help our customers achieve success in their marketing.”

NCI launched Community Sherpa in 2009 to provide a first-in-the-industry suite of turn-key social media marketing services and features to improve search results, increase referrals, enhance resident retention and deliver measurable results for Apartment Finder customers. Community Sherpa provides property managers with a custom-branded blog, Facebook and Twitter presence for their community- with full content-creation and network administration support, as well as detailed reporting and analytics.

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