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RISMEDIA, January 22, 2010—Prudential Florida Real Estate Services announced that Rei L. Mesa has been promoted to President and Chief Executive Officer of the company. “Rei passionately and strategically focuses to grow the real estate services business by continuing to demonstrate strong leadership skills, not only within the company but also statewide and nationally,” commented David L. Fry, President and C.E.O., WCI Communities. Mesa has been recognized as the Prudential Real Estate Affiliates (PREA) 2008 Broker of the Year and was appointed to an unprecedented second term by Florida REALTORS® President (FAR) as the Chairman of the Florida REALTORS® Real Estate Services Group.

Mesa leads a team of over 2,000 real estate sales associates and support staff throughout the state. Prudential Florida Realty is the 2nd largest residential real estate brokerage in Florida and ranked 33rd in the nation based on sales volume. Mesa believes in the value and convenience of providing a complete “Family of Services” experience to customers through Prudential Florida Real Estate Services which includes Prudential Florida Realty, #1 PREA affiliate in Florida, Florida Home Finance Group, an affiliate of Wells Fargo Home Mortgage, the #1 Wells Fargo Joint Venture in Florida, Florida Title & Guarantee, the #1 First American Title Agent Partner in Florida and Florida Home & General Lines Insurance.

“I am honored by this promotion and recognition. It is a privilege to share these accomplishments with the entire Prudential Florida Real Estate Services Sales Associates, Support & Leadership Team. Without their continued commitment to excellence and exceeding customer expectations, our recognized achievements are not possible. The dedication and quality of our Sales Associates, Support and Leadership Team has placed us in a lead position for growth, strength, success and generosity in 2010 and beyond,” said Mesa. “I am also grateful to David L. Fry, President and C.E.O., WCI Communities for his leadership, guidance and continued support for real estate services. I am humbled by the confidence he has placed in me to lead the real estate services team.”

For more information, visit www.prudentialfloridarealty.com.

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