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Charlotte broker casts a wider net with the Lowe’s Program for REALTORS®

By Maria Patterson

Editor’s note: The Lowe’s Program for REALTORS® is free for NAR members and offers personal marketing tools from Lowe’s through their partnership in NAR’s REALTOR Benefits® Program.

While the first-time home buyer tax credit has helped Rich Johnson’s business pick up over the last few months, it’s a steady flow of valuable communication that encourages clients to select him as their real estate professional when they’re ready to buy or sell.

As a broker with Wilkinson & Associates in Charlotte, North Carolina, Johnson has been utilizing the Lowe’s Program for REALTORS® for several years now, taking advantage of both the Lowe’s discount coupons he passes onto clients, as well as the monthly e-newsletter, Inside Out, branded with his photo and contact information, and filled with useful home improvement ideas for homeowners.

Click here to preview the March issue of Inside Out.

“Sellers and buyers receive the newsletter every month, which offers them tips on how to improve their homes,” says Johnson. “Anytime I get someone’s e-mail, I automatically add them to the e-mail distribution.” Recipients can also take advantage of periodic $10 off $50 Project Starter coupons for use at any Lowe’s store.

According to Johnson, the newsletter content is very helpful to homeowners and the turnkey program couldn’t be simpler for him to use. “It just takes a minute to sign someone up,” he explains. “I just click one link and add their e-mail address. Whenever I talk to someone or provide a market analysis for someone, I immediately sign them up to receive the newsletter. Even if they don’t provide me with their phone number, all I need is their e-mail address.” Johnson has subscribed prospects to the newsletter from as far away as West Palm Beach, Florida and Canada.

The Lowe’s Program for REALTORS® helps distinguish Johnson from other agents in his competitive marketplace.

“The more contact you have with people, the more they think of you when they’re ready to buy or list a house,” he explains. “The more things you can have going out with your name and contact information on it, the better chance you’ll have in getting customers. You don’t want to bombard them on a daily basis, so sending the Inside Out newsletter once a month is the perfect solution. You don’t want to wear people out with too much information.”

To sign your clients and prospects up for the Inside Out e-newsletter, simply log on to Once there, select “Inside Out” from the panel on the left side and follow the simple directions.