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RISMEDIA, February 10, 2010—PCMS Consulting and AlignMark announced the launch of an innovative agent recruitment program called Total Recruiting Solution powered by AlignMark. The program offers brokerages coaching and technology tools that will better position them to recruit the “agent of the future”.

Glen Jaffee, Vice President of Orlando, FL based AlignMark, a 30 year-old human capital technology vendor, notes, “A real estate brokerage company’s greatest asset is their agent, however, agent recruitment is generally the least strategized and measured task within the organization.” He adds, “Why wouldn’t you spend the time, money, and effort not only to generate agent leads, but also to qualify them, make sure they are a fit with your company, and measure all these things to insure your management team is accountable for the entire process? Any less of an effort is leaving significant dollars on the table in our expert opinion.”

Total Recruiting Solution powered by AlignMark is an outgrowth of PCMS Consulting’s other successful coaching program, Camp REinvent. Coldwell Banker Caine of Greenville, SC was a participant in Camp REinvent. “We’re committed to our investment in the Total Recruiting Solution because we’re dedicated to bringing in the best and brightest agents to our firm,” said Stephen Edgerton, Chief Operating Officer. “We’ve got an ambitious recruiting goal this year and feel confident this new resource is going to help streamline our efforts and allow us to more effectively assess and attract top notch agents.”

Jose Perez, President of PCMS Consulting, constantly preaches the need for change. “As a company, our goal is to bring the real estate industry creative solutions to every day issues brokers are struggling to address while they navigate a still bumpy market. TRS is a unique approach that marries time-tested and highly successful coaching methods with Web 2.0 Internet-based technology that eliminates excuses and generates results.”

PCMS Consulting and AlignMark have been working as strategic partners since mid-2009 and have already seen TRS generate results. Prior to the program, AlignMark clients had access to effective tools and PCMS recruiting coaching was providing clients substantive coaching advice. By joining the two as an integrated service the companies believe brokers now have the best of both worlds: a system to focus their managers and/or recruiters on finding the “agent of the future” while simultaneously holding them accountable with comprehensive tools, metrics, and reporting.

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