RISMEDIA, February 10, 2010—Z57, Inc., an industry leader of real estate online marketing services, announced 2009 new client acquisition was up 107% over 2008. This increase occurred during continued recessionary times. In its 11th year, Z57 continues to provide thousands of real estate professionals nationwide with professionally branded, top-performing, search engine optimized, IDX solution-based websites. 2009 also saw Z57 expand its customer service department in order to revolutionize the client experience. Feedback surveys after the website sale and delivery indicated an overall 82% “great” ranking.
According to the National Association of Realtors, 90% of home buyers start their real estate search online. The survey, a Digital Marketing Survey of the U.S. Real Estate Industry, conducted in 2009, found that more than half of the participants (53%) expect to increase their digital marketing budget in the future, while 37% plan to keep it at the same level and 10% plan to decrease their digital marketing budget.
“Serious Realtors have kept listing and selling throughout the recession. At Z57 we have had our finger on the pulse of the economic downturn,” said Steve Weber, Z57 CEO. “We proactively made our agent websites content-rich with useful information. Visitors to our agent sites find recent home sales, foreclosure listings, short sale updates- all provided with IDX superior functionality. Relationship-building services like new listing alerts set us apart during this rebound time.”
For more information, visit www.z57.com.