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RISMEDIA, February 12, 2010—Prudential Florida Realty, Florida Real Estate Services will be offering customers the opportunity to reach dozens of prospective buyers in a single weekend as part of the Florida Open House Weekend sponsored by the 115,000-plus member Florida Realtors.

On Saturday and Sunday, April 10-11, 2010, Prudential Florida Realty will conduct open houses at a projected 1,000 properties in our service market areas which include 17 counties throughout Florida. Blue balloons, featuring the Realtor “R” in white, will denote those homes that are part of the statewide open house campaign. Balloons will be on display simultaneously at open houses from the Panhandle to Key West.

The Florida Open House Weekend comes just before the April 30, 2010, deadline for the federal home buyer tax credit. Homes need to be under contract by April 30, 2010, and closed by June 30, 2010, to take advantage of up to $8,000 in tax credits.

“This event offers people a convenient way to see as many homes as they wish in one weekend and gives our sales associates a chance to be part of this massive effort to match buyers to their sellers,” says Rei Mesa, President, C.E.O., Prudential Florida Realty, Florida Real Estate Services.

Mesa adds that the weekend will be a great way to attract buyers and help them learn more about what is available in the local housing market.

For more information, visit www.prudentialfloridarealty.com.

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