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RISMEDIA, March 5, 2010—RISMedia’s 2010 Real Estate Leadership Conference—‘The Real Estate Social Media Summit’—will provide the perfect backdrop for real estate professionals who are looking to capitalize, even in today’s challenging market.

Industry experts Stephanie Healy Cullum, Betty Hensal, Melanie Smith, Rosemary West, Brett Billington and Anita Rich are among the top-producing agent panelists who will offer insight into the power of effective negotiating during the session titled: “Improving Your Negotiation Skills” at this year’s Leadership Conference. The session will take place on Thursday, June 10 from 10:10-11:10 a.m. at the Hilton Rye Town in Westchester County, New York.

Here’s a more in-depth look at some of the panelists. Look for more profiles in Wednesday’s edition of the news.

Stephanie Healy Cullum, Coach Realtors
Stephanie Healy Cullum is a recognized expert in Long Island Real Estate, specializing in the Garden City market. Her 17 year career in real-estate has included sales, management, training, marketing, and land development. She attributes much of her success to her own community involvement as well as that of her associates at Coach Realtors. Healy Cullum began her real estate career with Hubbell & Klapper in 1992 and was recruited by Coach in 2002 to manage and develop the newly created Garden City Office. She has successfully developed the office into the #1 Coach office in volume and sales, and the #1 Garden City real estate office for market share. Healy Cullum has earned the Certified Residential Broker (CRB), Accredited Buyers Representative, (ABR), Luxury Home Marketing Specialist, (LHMS), Senior Real Estate Specialist (SRES), Certified Buyer Representative (CBR),Certified Home Marketing Specialist, CHMS and Coach Realtors’ Platinum Circle of Excellence. She is also a member of various professional organizations including Long Island Board of Realtors (LIBOR), Christies Great Estates, Luxury Home Marketing Institute, Who’s Who in Luxury Real Estate and Leading Real Estate Companies of the World.

Betty Hensal, Davis & Hoyt Hensal Realty
Betty Hensal is the Broker and President of the company. She is a dedicated, full time Realtor who always gives 100% service to help you buy or sell a home. She knows the market and knows real estate. Betty has made a life long commitment to learning and she puts her knowledge to work for all of her clients. She has earned her CRS, CRB, GRI, SRS, QSC, ABR and Corporate Mobility Specialist Designations. Betty also believes in giving back to the community through community service. She was honored as Brookfield’s (CT) Woman of Year in 2007 by the Women’s Club of Brookfield. Betty has also served in numerous capacities in Realtor organizations including serving as President of her local Board of Realtors. She is a past director of the Greater Danbury (CT) Chamber of Commerce.

Melanie Smith, Prudential Connecticut Realty
Melanie Smith has been a top producer in the Westport, Weston, Fairfield and Southport, CT areas since 1980. To date, listings and selling transactions have totaled over 850 million dollars. Smith has gained a reputation for providing professional, personal service to her clients and customers. She has served as chairman of the Fairfield Board of Realtors Professional Standards Committee as well as several community Boards of Directors. Smith is dedicated to giving each client unparalleled service.

It’s never been more important to stand out among the competition than in today’s challenging market. Don’t miss your exclusive opportunity to learn from the best how to enhance your value proposition. This session is not to be missed!

This year’s Conference will also focus on Social Media and Mobile Strategies for both brokers and sales associates to help these professionals best meet the demands of today’s home buyers and sellers. There will also be a track dedicated specifically for brokers, and additional business development and marketing sessions.

For a complete list of sessions, visit

Who Will Attend? Leaders of the real estate community, including Top 5 Members, other leading real estate sales associates, team leaders, leading brokerage owners, economists and a host of related industry visionaries from around the United States.

Register Now at!

Interested in Sponsoring and/or Exhibiting? Contact your Account Representative or e-mail

Questions on the Conference? Visit or contact Stephanie Andre at or 203-855-1234 x141.