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RISMEDIA, March 10, 2010—Real estate brokerage firm, Baird & Warner launched a new interactive search tool that enhances the online experience of those looking for foreclosed property or houses, the company has announced.

According to the company, this new feature delivers to prospective buyers and investors the freshest foreclosure information available, and gives them valuable search capabilities developed to make the process easy and efficient. “We’re the only company to offer this kind of data in a consumer-friendly format,” says Charles Melidosian, chief information officer, “and since our soft launch of it last month, we’ve seen a 276% increase in usage.”

According to the company, visitors to will find the Foreclosure Search tool right on the home page. One-click launches the specialized interface that quickly enables users to search for foreclosures in their area and in other markets, via price, house size, etc., and they may also refine their search further with an extensive number of other parameters.

“The foreclosure transaction is vastly different today than it was five or ten years ago,” explained John D’Ambrogio, vice president, Strategic Development, Baird & Warner. “Years ago only a few people specialized in these transactions. Often buyers wouldn’t even see the property, they merely invested in its potential.” Juxtapose that to today, where D’Ambrogio says this has become an active part of business because there is such a large inventory of foreclosed properties on the market and today’s savvy consumers want easy and user-friendly ways to access it.

D’Ambrogio heads up the firm’s REO (Real Estate Owned) division that serves as intermediary to banks and others holding foreclosed properties–managing everything from marketing to utilities, repairs and improvements so they can be sold as soon as a buyer’s financing is in line. “These kinds of properties are priced to sell, involve less emotion than the typical residential transaction and in many cases we can move foreclosed sales along very quickly.” Baird & Warner is the only known Chicago firm with a dedicated REO staff specializing in this line of business.

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