RISMEDIA, March 11, 2010—One of the nation’s largest privately owned real estate companies is the latest firm to partner with VScreen for production of customized video content for its website and marketing efforts. Based in the Washington DC area, Long & Foster operates over 200 offices in eight Mid-Atlantic region states, with a sales force of nearly 14,000 agents.
Long & Foster’s desire to provide consumers with professionally produced video content to inform and educate viewers on real estate related issues led to the decision, according to the company’s Chief Marketing Officer, Barry Redler. Redler added “With the continued growth of video in the online space, it just makes sense to offer video content for our consumers and our sales associates. Launching the Long & Foster Video Channel supports our commitment to having the best trained/best equipped sales associates in the industry. With this tool, our sales associates can make relevant video information available to their customers with the click of a mouse. This simply elevates the level of service from Long & Foster.”
VScreen’s co-founder Stephen Schweickart said his firm will be producing a monthly series of customized “short form” videos on a variety of real estate issues for Long & Foster, as well as providing the firm with its own customized VScreen video player featuring a library of videos covering a broad range of real estate topics. To experience a sample of what VScreen is producing for Long & Foster, click here.
Schweickart explained that short form videos, typically two to three minutes long, are ideal not only for websites, but also for social media outlets like Twitter, Facebook, LinkedIn, YouTube and others. He added: “With online video’s exploding popularity, including on social media, Long & Foster’s timing couldn’t be better, especially for a firm positioning itself on the cutting-edge of the competitive real estate industry. We are proud to play an important part in helping to develop their Internet video strategy.”