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RISMEDIA, March 31, 2010—Prudential Real Estate and Relocation Services, Inc., a Prudential Financial, Inc. company announced the affiliation of Trend Realty, previously affiliated with ERA Real Estate. The company will operate as Prudential Trend Realty, serving Gainesville and greater Alachua County.

Thomas McIntosh, Prudential Trend Realty president said he chose Prudential Real Estate and Relocation Services for its international brand recognition, sizeable referral network and technology advantages, among other qualities. The affiliation will help Prudential Trend Realty, which operates three offices, pursue growth in the transitioning north-central Florida real estate market.

“We are placing the Trend name next to one of the best-known brand names in the financial services sector, and we feel really good about that,” McIntosh said. “We also are gaining access to a network of the finest real estate brokers in the country, and our associates will have access to the best real estate marketing tools in the industry.”

Earl Lee, president of Prudential Real Estate and Relocation Services welcomed McIntosh and his company to the Network. “Prudential Trend Realty makes a wonderful addition to our Network,” Lee said. “The company is a dominant force in greater Gainesville, with a sales team known for exemplary service, consultation and innovation.”

The companies share similar cultures based on excellence, integrity and sound corporate citizenship, Lee added. “The new affiliation represents two fine organizations coming together, and customers will surely benefit.”

McIntosh said his customers and company alike will benefit from Prudential Real Estate and Relocation Services’ Online Advantage lead-generation and customer-contact systems, and from its significant presence on Internet search sites. “Prudential Real Estate and Relocation Services offers us industry-best real estate technology that will help our teams become even more efficient and effective in the service of our customers.”

Prudential Trend Realty, founded in 1973, embraces training as a competitive advantage. In fact, continuous improvement is a core value, McIntosh said. “Highly trained sales professionals will consistently deliver excellent customer experiences.”

McIntosh added that his sales teams will enhance their skills using Prudential Real Estate and Relocation Services’ LearnCenter education portal, which provides professionals 24/7 access to a significant array of professional development opportunities and options. “Change is constant in our industry,” he explained. “To be the very best for your clients you must stay ahead of change, continuously improve and pursue new angles on our business.”

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