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RISMEDIA, April 6, 2010—Residential real estate analysts think home sales should be brisk the first quarter of 2010 as buyers take advantage of the federal home buyer tax credit, which was extended to April 30, 2010.

American Home Shield wants to help real estate professionals take advantage of this unique opportunity. On the company’s website,, is a new e-greeting designed to help agents make a great first impression with potential clients. The e-greeting can be customized with the real estate professional’s name and contact information and distributed to people who may need the services of a real estate professional.

American Home Shield (AHS), a leader in home service plans for homeowners, launched the FirstHomeExperience website in 2009. With the addition of the new e-greeting, real estate professionals now have a choice of two e-greetings to send their customers.

“We had great response to our first e-greeting. It was very well received by agents and their customers,” said Nicole Ritchie, communications director for AHS. “The website and the two e-greetings are great tools that real estate professionals can use to create better name recognition for themselves and more excitement among potential customers.”

The new e-greeting is titled “Top Five Reasons to Buy a New Home.” It’s a humorous but truthful look at some of the best reasons to purchase a new house.

In addition to the e-greeting, real estate professionals can encourage their customers to visit the site to enter contests and obtain money-saving coupons and special offers of services for homeowners. Contest prizes include weekly $100 gift cards and a first-prize package valued at $4,000.

For more information, visit