RISMEDIA, April 8, 2010—New England Home magazine, Network Communication Inc.’s (NCI) five-year-old magazine that celebrates fine design and architecture in the six New England states, has announced the launch of a new publication that will be dedicated to Southern Connecticut, an area of Fairfield County known as the Gold Coast.
“With the luxury home design and remodeling market starting to turn around, there’s a lot of opportunity in the home design media space for stronger brands that have persevered through 2009,” says NCI’s Adam Japko, president of Home Design. “No other New England-based magazine serves the affluent luxury homeowner market better than New England Home. At the core of our success is a unique approach working with our clients and local design trade in almost countless ways to drive connection and business results. We are very excited to further extend our brand with unique content for local consumers and the same reliable marketing system we have been using to support our loyal sponsors in rest of New England to Southern Connecticut. We have been overwhelmed with the positive response from the market.”
With a circulation of 30,000 copies, the premiere Spring/Summer issue is 120 pages, and focuses on the lower corner of Southern Connecticut, known for its easygoing elegance found in its distinctive and charming mix of modern and traditional design and architecture.
“It’s much more than just a matter of furniture, finishes and square footage,” says Kyle Hoepner, editor-in-chief. “Our magazines capture the lifestyle, culture and unique soul of the areas we cover. Southern Connecticut is one of those particularly blessed places with world-class work by designers, architects, builders, artists and more, and we are proud to be able to showcase it all in the pages of our new magazine.”
Editorial highlights from the premiere issue: Second Act – Cover story: Its star turn as a show house met rave reviews, but this Greenwich home designed by Cindy Rinfret revels in its new role as a quietly glamorous family sanctuary; Swept Away: Scaling down doesn’t mean scaling back. A mom’s Darien cottage becomes a haven; Designer Knows Best: The owners of a nearly new house in New Canaan give designer Maureen Griffin-Balsbaugh full license to transform their purchase from big and beautiful to warm and welcoming.
Betsy Abeles Kravitz, New England Home’s publisher adds, “Luxury and style continue to be important trends in the home design space. Homeowners are always looking for ways to create their personal sanctuary, and our business partners – the designers, builders, landscapers, any home-service related business – are continually looking for ways to engage with them. We do that better than anyone else.”
For more information, visit www.nci.com.