RISMEDIA, April 9, 2010—Campaigner, a leading email marketing service provider, released its eBook The Small Business Guide to Email Marketing: Top Tips to Get You Started. The availability of the eBook is good news for small businesses. While a survey by Hurwitz & Associates at the end of 2009 found 46% of small businesses were already using email marketing, and another 36% planned to start using it in 2010 to grow their businesses, many still struggle with how to put together an effective campaign. Published by Protus, the provider of Campaigner, the eBook seeks to answer those questions by offering insight into how to construct and maintain an email marketing campaign, and how to integrate it with other promotional efforts to retain existing and acquire new customers.
The 42-page eBook is available at www.campaigner.com/ebook/. It was written by email marketing experts based on common questions and input from small businesses and entrepreneurs. The Small Business Guide to Email Marketing serves as a how-to primer for small businesses new to this cost-effective marketing tool. Tips include how to write and design email campaigns, develop winning messages for your customers, track what emails are working, and build and manage your email lists.
“We constantly hear from small businesses looking for an easy way to reach out to their customers and prospects via email, but they don’t know where to start,” said Steve Adams, vice president of marketing for Protus. “This book provides a total solution for businesses looking to get started with email marketing. As part of Campaigner’s commitment to helping small businesses succeed, we’ve assembled our team of email marketing veterans to cover the basics from getting started to more advanced tips, like integrating email campaigns with social media.”
Chapters and topics within the eBook include: Tips on what to say and how to write an effective email; How to create eye-catching designs using custom templates or building your own layouts; How to build email lists of contacts – customers or prospects; How to personalize emails and segment your audience; How to monitor the success of your emails and tools that help you improve results; Examples of how small businesses have successfully used email and Leveraging social media in your email campaigns.
Campaigner’s award-winning customer service is available via the phone or Web 24×7 to answer questions and provide technical support. Free advice, including reference guides, tips, video tutorials and training are available in the Campaigner Resource Center. In addition, the Campaigner Community online forum allows users to help each other and exchange ideas to create more successful email campaigns.
Campaigner offers a free 30-day email marketing trial, and small businesses can subscribe to the service starting at $10 per month.
For more information, visit www.campaigner.com.